Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 3:

One of the most curious of the early publications on tobacco, in which an attempt is made to hold the balance fairly between the legitimate use and the "licentious" abuse of the herb, is Tobias Venner's tract with the long-winded title: "A Brief and Accurate Treatise concerning The taking of the Fume of tobacco, Which very many, in these dayes doe too licenciously use. In which the immoderate, irregular, and unseasonable use thereof is reprehended, and the true nature and best manner of using it, perspicuously demonstrated." Venner described himself as a doctor of physic in Bath, and his tract was published in London in 1637. Venner says that tobacco is of "ineffable force" for the rapid healing of wounds, cuts, sores and so on, by external application, but thinks little of its use for any other purpose. Like others of his school, he attacks the "licentious Tobacconists [smokers] who spend and consume, not only their time, but also their health, wealth, and witts in taking of this loathsome and unsavorie fume." He admits the popularity of the herb, but expresses his own personal objection to the "detestable savour or smack that it leaveth behind upon the taking of it"; from which one is inclined to surmise that the doctor's first pipe was not an entire success. With an evident desire to be fair, Venner, notwithstanding his dislike of the "savour," refuses to condemn tobacco utterly, because of what he considers its valuable medicinal qualities, and he goes so far as to give "10 precepts in the use of" tobacco.

The sixth is "that you drink not between the taking of the fumes, as our idle and smoakie Tobacconists are wont"—there must be no alliance, in short, between the pipe and the cheerful glass. The tenth and last precept is "that you goe not abroad into the aire presently [immediately] upon the taking of the fume, but rather refrain therefrom the space of halfe an houre, or more, especially if the season be cold, or moist." The suggestion that the smoker, when he has finished his pipe, shall wait for half an hour or so before he ventures into the outer air is very quaint.

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The Social History of Smoking

George Latimer Apperson

Chapter 15:

Shop-signs were one of the most conspicuous features of the streets of old London. In days when the numbering of houses was unknown, the use of signs was indispensable for identification; and greatly must they have contributed to the quaint and picturesque appearance of the streets. Some projected far over the narrow roadway-competition to attract attention and custom is no modern novelty-some were fastened to posts or pillars in front of the houses. By the time of Charles II the overhanging signs had become a nuisance and a danger, and in the seventh year of that King's reign an Act was passed providing that no sign should hang across the street, but that all should be fixed to the balconies or fronts or sides of houses. This Act was not strictly obeyed; and large numbers of signs were hung over the doors, while many others were affixed to the fronts of the houses. Eventually, in the second half of the eighteenth century, signs gradually disappeared and the streets were numbered. There were occasional survivals which are to be found to this day, such as the barber's pole, accompanied sometimes by the brass basin of the barber-surgeon, the glorified canister of a grocer or the golden leg of a hosier; and inn signs have never failed us; but by the close of the eighteenth century most of the old trade signs which flaunted themselves in the streets had disappeared.

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